Business problem: With the introduction of Lifecycles in respond.io , we now have the ability to track customer progression throughout their journey, from lead to paying customer. However, while this feature provides valuable insights into customer movement, there is currently no reporting module that measures how these lifecycle transitions for customers. The absence of such metrics limits our ability to fully understand and optimize the customer journey. Current reports do not cover any lifecycle-related data, which creates a gap in tracking the effectiveness of these movements. Desired outcome: To better optimize the customer journey, we need a reporting module that can provide insights into key lifecycle metrics. These reports will enable us to analyze the customer journey, identify bottlenecks, and improve internal processes for faster, more efficient customer conversions. The reporting module should include metrics such as: Customer Conversion Rate: Tracking how effectively leads are being converted into paying customers. Customer Churn Rate: Measuring the percentage of customers lost at various stages of the lifecycle. Time to First Purchase: Analyzing how long it takes for leads to convert into paying customers. Response Time per Lifecycle Stage: Understanding how quickly we engage with customers at each stage of their journey. These insights will empower teams to make data-driven decisions and optimize the customer journey for better conversion rates and customer retention.
