Business Problem Currently, AI Agent doesn’t understand a contact’s channel source (e.g., TikTok Ads, Messenger, Instagram Story, CTC ads) or channel events (e.g., CTA button clicks, story replies, in-app actions). As a result, the AI Agent can’t: Route leads accurately based on where they came from. Respond contextually when customers take in-channel actions. For example, when someone clicks an ad or replies to a story, the AI Agent starts fresh with generic greetings and questions — creating friction and increasing drop-offs. Desired Outcome Enable the AI Agent to understand and act on channel sources and events — for example, by reading campaign or ad metadata (like ID or name). This would let it: Auto-route leads to the right agents Deliver real-time, context-aware responses the moment users interact — skipping generic greetings and jumping straight into what they care about.