Business Problem
Businesses rely on multiple sales agents, and increasingly AI Agents, to move contacts through lifecycle stages (e.g. New Lead → Hot Lead → Customer). Today, Lifecycle Reports only show aggregate data such as funnels, conversion rates and drop-off. There is no record of individual stage changes, and no way to see who or what made each change.
Without this visibility:
  • Business owners can't see which agents are moving contacts into key stages like Hot Lead or Customer.
  • Managers can't tell whether a stage change was made by an agent, an AI Agent, a workflow or an integration.
  • It's hard to spot top and bottom performers for coaching, because stage changes can't be filtered by agent.
  • Transition data can't be exported for deeper analysis outside the platform.
Desired Outcome
Add a per-contact lifecycle transition history to Lifecycle Reports, so businesses can trace, filter and compare how contacts move between stages and who moved them.