Business problem:
Updating lifecycle manually limits automation. Additionally, without proper webhooks and triggers for Lifecycle, users cannot build automations around Lifecycles of Contacts
Desired outcome:
  • Allow the ability to change Lifecycle via automation, such as workflow step. Triggers and webhooks would also help users create automations when Lifecycle changes for contacts.
  • This could help automations with other integrations such as GSheet, HTTP calls, etc.