Business Problem
Businesses are seeking to proactively engage with users by initiating conversations through Instagram Direct Messages (DMs) whenever users comment on their Instagram posts.
Desired Outcome
The goal is to channel commentators towards DMs for further engagement, by implementing two key features:
  • Instagram Private Replies: This feature would enable businesses to respond to comments on their posts with a private message sent through Instagram Direct.
  • Automatic DMs for Commenters: This would automatically send a Direct Message to users who comment on posts, facilitating immediate and personalized engagement.