Business problem:

• As a user, I would like to view and respond to replies on Instagram comment threads directly from respond.io, without needing to switch to Instagram.

• Currently, replies to comments are not manageable within respond.io, which requires teams to monitor and respond from Instagram manually.

Desired outcome:

• Ability to receive and view replies to Instagram comment threads inside respond.io.

• Ability to reply to those comment replies directly from the platform.

• Enable teams to manage full Instagram comment conversations from respond.io without switching tools.

• Improve response speed and engagement with audiences interacting in comment threads.