Business Problem:
• As a business using Messenger and Instagram Ads, I want the correct headline and description to be shown on respond.io platform when a contact clicks on the ad, so that improve agents’ ability to quickly identify the ad context, leading to faster and more accurate responses.
• Currently, Messenger and Instagram ads show the Ad Name instead of the intended Headline, and the Description is missing altogether. Which leads to confusion and slows down response time. This issue does not occur with WhatsApp ads, where both Headline and Description are correctly displayed.
Desired Outcome:
• Ensure that Messenger and Instagram ads display the correct Headline and Description metadata to internal agents, just like WhatsApp ads.
• Improve agents’ ability to quickly identify the ad context, leading to faster and more accurate responses.
Use Cases:
• A user runs a Messenger & Instagram Click-to-Chat campaign and wants agent to see a ad headline like “How to join Respond.10” and Description "Respond.I0 is an Al based Chat CRM that help you to play Badminton via" instead of the adname “Ads Source Attribution - SMOKE TESTING LIVE 20th”.