Business Problem:
Business wants to have a customized journey for contacts coming from click-to-chat (CTC) ads.
Pain Point:
  • Contacts coming from CTC ads are funneled through the same journey as those from other sources, which may lead CTC contacts to dropout of the journey due to the absence of communication that is relevant to them.
  • Businesses are unable to maximize their CTC ad spend when they cannot tailor the journey for contacts generated through these ads.